Monday, March 10, 2014

Nang Dep

Project: Nang Dep (Hanoi, Vietnam) (archive)
Spotted onFacebook

Concept: This brandmark is a tribute to the extraordinary art and skill of fashion sketching. The ideogram employs the all-familiar pen strokes of such sketches to stylistically frame the silhouette of a female model using the business name’s initials N and d. The initials are rendered in red, the traditional colour of prosperity for the client, who chose to name the online store, “Nang dep,” which is Vietnamese for “fashion”.