Project: Nang Dep (Hanoi, Vietnam)
Website: www.nangdep.net (archive)
Spotted on: Facebook
Concept: This brandmark is a tribute to the extraordinary art and skill of fashion sketching. The ideogram employs the all-familiar pen strokes of such sketches to stylistically frame the silhouette of a female model using the business name’s initials N and d. The initials are rendered in red, the traditional colour of prosperity for the client, who chose to name the online store, “Nang dep,” which is Vietnamese for “fashion”.