Project: iNetworkMS (Antioch, CA)
Website: www.inetworkms.com (archive)
Technologies/Directives: (X)HTML/CSS, JS, PHP
Spotted on: Facebook
Concept: De-stemmed letter “n”s form a stylized cross as one of the ubiquitous symbols for medical-related industries, as iNetwork specializes in medical equipment and supplies. The letters come together in a flowing network pattern which is a geometric take on classic infinity symbols to stand for continuity and synergy. The bottom “n” is then serif-ed and slightly angled to reveal a lowercase “i” whose cross-dot anchors the entire ideogram and brings the whole design together. This lowercase “i” also graces the logotype, dabbing on a slight touch of whimsy to the clean, light and solid lines of the type. The concept exudes strength, flexibility and teamwork in a depth of both classic and contemporary imagery.
The project also featured creating a simple landing page that showcases the company’s newly-created brand in a contemporary, flat and clean responsive design adaptively optimized for both standard and high-resolution mobile, tablet and desktop displays.
|Website Landing Page|
|Tablet and Mobile Views|
Creative Commons Attribution-NoDerivs 2.0 Generic (CC BY 2.0)
Stryker Ambulance, William Franklin, William A. Franklin, http://www.flickr.com/photos/williamafranklin/5101376984/
2008.11.25 - The physician, Adrian Clark, a.drian, http://www.flickr.com/photos/adrianclarkmbbs/3063516728/
Creative Commons Attribution 2.0 Generic (CC BY 2.0)
019, US Army Africa, US Army Africa, http://www.flickr.com/photos/usarmyafrica/5725627420/