Project: Cinee.vn (Ho Chi Minh, Vietnam)
Website: www.cinee.vn (archive)
Spotted on: Facebook
Concept: The letters C and E, which aim to stand for Electronic Cinema, carve out the spokes in the film reel for this brand's ideogram. The clean, simple lines and geometric shapes achieve a multi-depth feel that lends an air of complexity to the image for the eye to play with and consume. Combined with a thick yet tall custom logotype that marries tradition with avant-garde styling, the ideogram produced an overall effect that is modern yet classic, contemporary yet elegant.