![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhs-EaJricKPo2j5SthssuDc6gu0oUAewFeT9UCXU6YqKrSE7jhE_ETkJOF1TXEMVwqUbx60EQlOvURhMUz3glSswjQzwjcT0aftbkj9_3TuBXaYRNgNv1dLjwWmJtgng7BKuns-2RnSSMm/s1600/04+yellow-blue.png)
Project: C-Factor Clothing (Surrey, BC)
Samples: Facebook page, profile photo
Spotted on: Facebook
Concept: The ideogram of this inspirational t-shirt brand plays with white space to render the initials of the brand name in a contemporary yet elegant way. The logotype has a strong and traditional yet modern condensed look that exudes a high-end visual feel. The resulting logo formed is clean, fresh and minimalist but sharp, and is flexible enough to handle an infinite set of colour combinations and element orientations.