Project: C-Factor Clothing (Surrey, BC)
Samples: Facebook page, profile photo
Spotted on: Facebook
Concept: The ideogram of this inspirational t-shirt brand plays with white space to render the initials of the brand name in a contemporary yet elegant way. The logotype has a strong and traditional yet modern condensed look that exudes a high-end visual feel. The resulting logo formed is clean, fresh and minimalist but sharp, and is flexible enough to handle an infinite set of colour combinations and element orientations.